Hey! I'm Jordan...
I’m an experienced storyteller with a passion for developing and producing impactful consumer and lifestyle-focused branded content and communications strategy across sports, entertainment, travel, food, technology and more.
I’ve not only been responsible for the conceptual thinking and execution of original content for Red Bull, DTS, Nestle, and more; I've personally secured mass media exposure in support of these projects through my vast network of industry and media relationships, generating hundreds of millions of views and editorial impressions.
I’m also a dedicated family man, “meh” beer league hockey player, bogey golfer, and lover of all sports, food and travel experiences.
Projects
Check out a playlist of select original shortform and episodic content that I have created and produced in support of athletes, teams, events, products and more.
Below the link box are some highlights.
NASCAR Pit Stop in Times Square
Red Bull NASCAR driver Brian Vickers and his pit crew perform a full pit stop in the middle of Times Square, New York. On a live street!
Tom Cruise Test Drives Red Bull Racing F1 Car
I invited Tom Cruise to take a break from production of his new movie, Mission: Impossible Ghost Protocol, to pilot the Red Bull Racing F1 car at Willow Springs. He even flew the Red Bull aerobatic helicopter!
Tom Cruise Talks to Letterman About His F1 Adventure
It's pretty cool that Tom's experience was a topic during his Letterman appearance!
Formula 1 Comes Back to America!
I conceived this video as advance promotion of the inaugural U.S. Grand Prix at the Circuit of the Americas in Austin, Texas. It includes a cowboy chase, donuts in front of the Texas state capitol and a lap around the *unpaved* COTA track!
Red Bull Racing's American Vacation
I created this to promote the planned Grand Prix of the Americas. Driven by David Coulthard, the Red Bull F1 car toured Liberty State Park and its spectacular views of the New York City skyline and the Statue of Liberty. The car then moved to the Lincoln Tunnel. Wrapping up its vacation, the car became the first Formula One car to lay rubber on the proposed Grand Prix of America streets bringing residents out of their homes to catch the historic sight!
Drake’s Passage
I created Drake’s Passage, a travel series with a motorcycle vibe starring freestyle motocross icon Drake McElroy. Why sit in the hotel when you can explore the culture of some of the world’s most notable cities. Drake’s Passage aired on FUEL TV (part of Fox Sports).
Ride Fast. Live Young.
This series, produced with VICE, follows some of the world’s best teenage motorcycle racers as they compete around the world to get to the promised land of MotoGP.
MotoGP Motorcycle on Lombard St.
I figured the iconic Corkscrew at Laguna Seca is the Lombard Street of racing, so I got MotoGP star Stefan Bradl to take his million-dollar machine down...and up...the world's crookedest street.
MotoGP Cornering at 1,000 FPS
In 2011 when high-speed cameras were still new, we captured MotoGP champion Casey Stoner in super slo-mo as he leans into a turn at 60-degrees and describes the feeling. Poetry in motion.
Fixed Perspective - 3D Bike Course
To promote Red Bull Ride + Style, fixed gear rider Josh Boothby rides into an alternate dimension, where his skills are put to the test on a highly technical course. Josh must navigate his way through the 3D bike maze and survive the challenging levels to make it back to ride another day!
Fixed Perspective - Behind the Scenes
Watch the magic happen
Ground to Air: B-Boys vs. Airplane
To promote Red Bull BC One and Red Bull Air Race, both in Las Vegas, I brought b-boy legends Ronnie, a Las Vegas native, and Cico, from Italy, to battle in the Vegas desert. Two-time Red Bull Air Race champ, Kirby Chambliss, decides show off his skills. A battle between air and ground goes down, as each guy attempts to one-up each other.
B-Boys Battle 550 Feet in the Sky
In advance of the Red Bull BC One North America Final in Las Vegas, some of the world's top b-boys took over a pod in The High Roller, the world's tallest ferris wheel. With their own linoleum floor and boombox, the b-boys, battle in the pod's confines as it ascends 550 feet into the Vegas night, showing that no matter the location, these guys can throw down incredible moves and lay claim to the highest-ever cypher.
Pop Quiz in Plane w/ MLB All Star
Two-time Red Bull Air Race world champion, Kirby Chambliss, took All Star pitcher, C.J. Wilson, on an aerobatic flight in Chambliss' two-seater race plane. While in the air, Chambliss tested Wilson's baseball knowledge, and ability to handle high G-forces, by asking him basic baseball questions - while doing aerobatics.
ASK QUESTIONS. SAY HI!
LET'S TELL A STORY.
ZIG. ZAG. SHOOT STRAIGHT.